SaaS metrics dashboard template for SaaS startup
A saas metrics dashboard tailored for a product-led startup. Is MRR growth outrunning churn, and which cohort is leaking? Upload your own CSV or Google Sheet and it charts mrr and net new mrr, churn rate (logo & revenue), net revenue retention automatically — free, no signup.
KPIs this dashboard tracks
the heartbeat of a subscription business
revenue churn can hide behind flat logo churn
above 100% means you grow without new logos
how long each customer takes to pay for itself
the base every other metric is a rate on
the earliest leading indicator of retention
the cheapest revenue a SaaS company can grow
Charts it builds
- MRR movement — waterfall of
mrr_deltabymonth - Cohort retention — heatmap of
monthbycohort - New vs churned MRR — bar of
mrrbymonth
Columns your data needs
Map your spreadsheet to these (messy headers are matched automatically):
customer_idplanmrrsignup_datechurn_datestatusplan_tierseats
Benchmark
Best-in-class SaaS keeps net revenue retention above 110% and monthly logo churn under 3%.
What to look for
For a saas startup saas metrics view, the metrics that move decisions are mrr and net new mrr and churn rate (logo & revenue). Best-in-class SaaS keeps net revenue retention above 110% and monthly logo churn under 3%.
FAQ
At minimum: customer_id, plan, mrr, signup_date, churn_date, status, plan_tier, seats. Dashboard AI maps messy real-world headers to these automatically.
MRR and net new MRR (the heartbeat of a subscription business); Churn rate (logo & revenue) (revenue churn can hide behind flat logo churn); Net revenue retention (above 100% means you grow without new logos); CAC payback period (how long each customer takes to pay for itself).
Best-in-class SaaS keeps net revenue retention above 110% and monthly logo churn under 3%.
Paste a few rows of CSV (with a header row). Runs entirely in your browser — nothing is uploaded.